Direct Agents is looking for an experienced Associate Director, Paid Search to lead client accounts, deliver standout campaigns, and build impactful relationships. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals.
This NYC based role has a competitive salary range of $105,000 - $115,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.
We’re looking for an Associate Director, Paid Search to lead the strategy, execution, and growth of high-impact paid search programs across a portfolio of performance-driven clients. This role requires deep hands-on experience in Google Ads , including Performance Max , and the ability to lead both day-to-day execution and long-term strategy. You’ll manage a team of search specialists, act as the senior point of contact for clients, and help evolve our SEM capabilities to stay ahead of platform and industry changes.
Own strategy and execution of paid search campaigns across Google and Microsoft Ads, with a strong command of Performance Max , Shopping, Search, and YouTube for Action.
Client leadership : Serve as the primary strategic lead for multiple clients, translating business goals into performance marketing solutions and owning all communications and presentations.
Platform expertise : Build, optimize, and analyze campaigns hands-on, ensuring performance goals are met while mentoring others on best practices and emerging trends.
Team management : Lead and grow a team of paid search managers and analysts, fostering collaboration, ownership, and growth.
Innovation & testing : Design and manage testing roadmaps, bidding strategy evolution (e.g., broad match, value-based bidding), creative performance, and cross-channel integration.
Performance analysis : Develop actionable insights from data to drive account growth and improve ROI. Deliver clear, strategic reporting and recommendations.
Collaboration : Partner with cross-channel media leads, creative, CRO, and analytics teams to support full-funnel performance and unified marketing strategies.
5–7+ years of hands-on Paid Search experience, including direct experience managing Performance Max and Smart Bidding strategies.
Proven success leading multiple search accounts simultaneously in an agency or fast-paced environment.
Experience with eCommerce, lead generation, or B2B marketing in direct-response models.
Strong team leadership and people development experience.
Excellent communication and client-facing presentation skills .
Proficiency with tools including Google Ads, SA360, Google Analytics (GA4), and Looker Studio. Experience with feed management tools (e.g., Feedonomics or GMC) is a plus.
Strong analytical thinking and problem-solving skills. SQL and scripting knowledge a plus but not required.
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