Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
∙Designs, builds, and maintains our social media presence.
∙Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
∙Identifies trends and insights and optimizes spend and performance based on the insights.
∙Brainstorms new and creative growth strategies through digital marketing.
∙Plans, executes, and measures experiments and conversion tests.
∙Collaborates with internal teams to create landing pages and optimize user experience.
∙Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
∙Identifies critical conversion points and drop off points and optimizes user funnels.
∙Collaborates with agencies and other vendor partners.
∙Evaluates emerging technologies.
∙Provides thought leadership and perspective for adoption where appropriate.
Qualifications / Skills:
∙Creating and maintaining client relationships
∙Self-motivated yet customer-focused
∙Proficient in marketing research and statistical analysis
∙Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Education, Experience, and Licensing Requirements:
∙Bachelor’s or master’s degree in marketing or a related field
∙Proven working experience in digital marketing, particularly within the industry
∙Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
∙Experience in optimizing landing pages and user funnels
∙Solid knowledge of website and marketing analytics tools (e.g., Google Analytics,NetInsight, Omniture, WebTrends, SEMRush, etc.)
∙Working knowledge of ad serving tools
∙Experience in setting up and optimizing PPC campaigns on all major search engines.
...BayCare Health Systems is currently seeking a **Certified** **Medical Assistant** to join our outstanding and compassionate team **!**+ **... ...telephone calls+ Monitors and maintains inventory and equipment+ Travel required to various program sites+ Performs other duties as...
...collaborative, agile, and rewarding environment. About this position As Lead Software Developer Consultant in the Information and Technology Department, your role will be fundamental to lead and guide the development of technological solutions that facilitate the...
...main objective is to source top talent and support professional growth. One of our direct clients is actively seeking aNetwork Security Engineer to join their team. Job Title: Network Security Engineer Location: Remote Duration: 6 months+ extension Job...
...These positions are for in-person tutoring at our Fayetteville, NC, location. 2545-103 Ravenhill Rd Fayetteville, NC. Available positions... ...for tutors at all levels and grades. ~ Higher-level Math or English to teach our SAT or ACT Prep course. ~(PK-3) Phonics, Reading...
Are you a detail-oriented Registered Nurse with a passion for ensuring accuracy and fairness... ...to thrive in a fast-paced environment and work independently. Associate Degree in... ...convenience and flexibility of working from your home office. Competitive Compensation: The...