Job Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

Informa Connect is looking for an energetic, creative and performance-orientated Event Marketing Manager to drive attendance, retention and growth for our Foodservice portfolio of brands. If you are entrepreneurial, data-focused and able to work across different marketing channels to increase awareness and engagement, this is the job for you.

The Marketing Manager will be responsible for the development and execution of marketing programs that drive audience engagement, acquisition and retention of delegate attendance for the Foodservice portfolio.

The ideal candidate will be organized and data-driven, with a strong track record of using content marketing techniques and analytics to drive audience and engagement. This position reports into the portfolio’s Head of Event Marketing and requires extensive collaboration with marketing, design, programming, and brand leads.

Primary responsibilities:

• Content Marketing: using relevant, engaging content to attract and nurture prospects and audience through the buyer journey, including acquiring new leads and nurturing our existing database of leads
  • Partner with Marketers to copywrite and execute on a wide range of digital and email campaigns to drive awareness, interest and engagement (including creation of landing pages, websites, digital and email copy, and layouts designed to convert).
• Event Marketing Execution & Campaign Management:
  • Develop, manage and execute integrated programs (email, paid social, SEM, community building, affiliate, etc) that increase the marketing database, engage relevant audience and increase overall delegate registrations.
  • Within automation system, create and deploy emails, landing pages, and forms; construction and maintenance of automated campaigns and programs (e.g. nurture, reengagement, cart abandonment, and new contact creation).
  • Create, update and manage brand websites, event pages and various product pitches, decks, etc.
• Marketing Automation & Analysis: in alignment with Director of Growth Marketing, optimize and improve marketing operation workflows to measure effectiveness, performance, and ROI to better retain audience, increase conversion and attendance rates and improve the integrity of the overall database (Salesforce)
  • Analyze and report on campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and future strategies
• Collaborate on social media community engagement, including monitoring of LinkedIn group and responding to comments across platforms

Qualifications

• 3-5 years’ experience in marketing, ideally within a B2B media and events landscape
• A "can-do" attitude, with a desire to extend existing skills and be a problem solver
• Demonstrable experience in marketing campaign management and execution and a proven ability to influence cross-functional team and business owners to prioritize work and meet deadlines.
• Exemplary organizational and prioritization skills - Project oriented with an attention to detail
• Excellent collaboration and communication skills; written, verbal, presentation - with copywriting experience
• Master of the marketing tech stack and operations, including but not limited to: Marketing automation (Eloqua, Marketo), Salesforce CRM, Social media (LinkedIn, Instagram et al), Analytics (PowerBI, Google Analytics), data repository, CMS, etc.
• Travel ~15% per year

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at  LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount 
• This position is paying between $60-$70k per anum
• This vacancy will expire on 06/23

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

See how Informa handles your personal data when you apply for a job  here .

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